The Government of India-recognized Uttar Pradesh Export Promotion Council (UPEPC) or other councils/authorities will be provided financial assistance of 75% of the total expenditure or ₹75 lakh (whichever is lower) for participation in fairs organized abroad or international fairs organized in India. The concerned council/authority must ensure proper branding with participation of at least 20 ODOC vendors.
The Government of India-recognized UPEPC or other councils/authorities will be provided financial assistance of 75% of the total expenditure or ₹75 lakh (whichever is lower) for organizing seminars, workshops, symposiums, buyer-seller meets, market studies, etc., at the national/international level for branding and promotion of ODOC.
| Details | Eligible Assistance Component | Eligible Financial Assistance |
|---|---|---|
| Shelf-life enhancement, SOP optimization, Ready-to-Eat (RTE)/Ready-to-Serve (RTS) formulation and advanced cooling/preservation techniques | Product Quality and Process Upgradation | 75% of actual cost |
| Export-oriented product development, formulation standardization and academic/institutional R&D collaboration | International Standard Compliance | 75% of actual cost |
| Development of B2B/B2C transactional website (only for first-time web setup) | E-commerce Web Development | 75% of actual cost |
| Digital/physical catalog, product portfolio and digital catalog for foreign buyer-seller meets | Digital Cataloging |
| Event Scale | Travel (maximum 2 persons) | Stall Fee (75% reimbursement) | Goods Transport/Logistics (75% reimbursement) |
|---|---|---|---|
| Local/State (within U0P0) | Actual fare (Rail 3-AC or AC bus) | Maximum ₹60,000 | Maximum ₹25,000 |
| National/International (within U0P0) | Actual fare (Rail 3-AC or AC bus) | Maximum ₹1,00,000 | Maximum ₹25,000 |
| National/International (outside U0P0) | 3-AC/AC bus or 75% economy airfare | Maximum ₹1,50,000 | B2B: up to ₹35,000 / B2C: up to ₹75,000 |
The total annual maximum limit of financial assistance under all 10 components will be ₹10.00 lakh.
Benefits under all categories will be permissible for a maximum of 03 times.
Benefit under Item No. 08 (Sending product samples to foreign buyers) can be availed for a maximum of 05 years.
The MDA Scheme is a government initiative under ODOP that provides financial support to vendors, entrepreneurs, and MSMEs for marketing their products through fairs, exhibitions, and e-commerce platforms.
The objective is to promote ODOP products by providing better marketing opportunities and ensuring fair prices for producers.
The scheme is implemented by the Government in collaboration with the Ministry of MSME and the National Small Industries Corporation (NSIC).
Food Vendors, weavers, entrepreneurs, and MSMEs involved in ODOP-specific products can apply.
Yes, the scheme is available to applicants from all 75 districts under the ODOP program.
Participation in domestic and international fairs, exhibitions, buyer-seller meets, and e-commerce platforms is supported.
Financial assistance is provided to cover expenses related to participation in marketing events and platforms.
Yes, financial assistance can be claimed a maximum of three times in a financial year for each purpose.
No, applicants must not have availed similar benefits under other government schemes in the last two years.
Applications must be submitted online through the ODOP/MSME portal.
Applications or claims must be submitted within 120 days, excluding the month of completion of the activity.
Applications are processed on a first-come, first-served basis, subject to availability of funds.
Applicants need identity proof, age proof, caste certificate (if applicable), disability certificate (if applicable), and other required documents.
Yes, the scheme supports participation in international exhibitions and trade fairs.
Yes, the scheme supports participation in e-commerce platforms for wider market access.
Eligible applicants receive financial assistance as per scheme guidelines for their participation in approved activities.
Yes, applications submitted after the specified 120-day period may not be considered.
The concerned state departments and implementing agencies monitor the scheme.
Providing incorrect information may lead to rejection of the application or recovery of benefits.
Submit your grievance or query directly through the ODOC citizen support portal and track resolution.
| 75% of actual cost |
| Obtaining FSSAI and other statutory licenses/permissions | Product Licensing | 75% of actual cost |
| Expenses for ISO, HACCP, NABL/FSSAI lab testing certification | Product/Process Certification | 75% of actual cost |
| Geographical Indication (GI) registration and related processes | GI Tag Certification and Process | 75% of actual cost |
| Air/freight logistics expenses for sending product samples to foreign B2B buyers | Sending Product Samples to Foreign Buyers | 75% of actual cost |
| Modernization of eco-friendly, export-friendly and sustainable packaging design | Packaging Development and Improvement | 75% of actual cost |
| Onboarding, integration and initial registration expenses on third-party online portals | E-commerce Onboarding Support | 75% of actual cost |
| Trade Fairs (Foreign) |
| 75% domestic + international economy airfare |
| Maximum ₹3.25 lakh |
| B2B: up to ₹70,000 / B2C: up to ₹1,40,000 |